The Strip at Charm Residences breaks ground

SM Development Corporation officially broke ground on The Strip at Charm Residences, marking the beginning of a new neighborhood retail destination.

“This marks a pivotal moment in our journey — Charm Residences is not just building homes but creating a fully integrated community. As we break ground on The Strip, we celebrate its beginning and look forward to the transformation ahead,” Jessica Bianca Sy, vice president and head of Design, Innovation & Strategy at

SMDC, said.

Located at Felix Avenue (formerly Imelda Avenue), Barangay San Isidro, Cainta, Rizal this second stand-alone commercial development is designed with the modern urban dweller in mind. It places daily essentials, dining destinations and key services just steps from home, significantly reducing commute time and supporting a walkable, community-centric lifestyle.

The Strip is also connected through a walkway from Tower A to enhance the efficiency of the Charm Residences neighborhood.

With a curated selection of 16 locators, The Strip promises a balanced mix of banking, retail, dining options and essential service providers. The development will feature a drive-thru retail concept, catering to today’s fast-paced routines while maintaining the aesthetic and infrastructure standards that define SMDC properties.

The Strip at Charm Residences stands as a testament to its commitment to enhancing everyday living. Charm Residences is designed for modern Filipino families offering a seamless blend of comfort, accessibility, and convenience in a thriving eastern Metro Manila location. Its proximity to major thoroughfares, transport hubs, schools, and commercial establishments makes it an ideal home for professionals and families seeking a dynamic yet serene lifestyle.