The Department of Agriculture (DA) and the Department of Tourism (DOT) are joining forces to promote food and farm tourism, aiming to revitalize rural economies, support local farmers, and attract both domestic and international travelers. The collaboration aligns with President Ferdinand "Bongbong" Marcos Jr.’s agenda of boosting countryside jobs and inclusive economic growth.

“This proposal of the Department of Tourism is exactly what we’ve been looking for — low-hanging fruits and quick wins,” said Agriculture Secretary Francisco Tiu Laurel Jr. following a presentation by Tourism Secretary Christina Frasco on the DOT’s convergence strategy.

Tiu Laurel said funding is available for a wide range of initiatives, including organic farming, livestock and aquaculture production, and infrastructure projects such as farm-to-market roads, cold storage, ice plants, and greenhouses.

“We also have a budget for rehabilitating the Banaue Rice Terraces,” Tiu Laurel added. “Just tell us where it’s needed, so we can help restore their beauty and allow more tourists to appreciate them.”

Frasco outlined four key pillars for collaboration: gastronomy tourism, farm tourism development, infrastructure and connectivity, and strengthening of local supply chains.

To implement these priorities, a technical working group has been formed to craft a detailed roadmap within six months. The plan will focus on pilot areas such as Bohol, Iloilo, and Benguet — provinces known for their culinary traditions, agricultural heritage, and eco-tourism appeal. It will also include strategies for market access, transport improvements, and supporting infrastructure.

Agriculture and tourism each contribute nearly 10 percent to the country’s GDP and together account for around 30 percent of national employment. The partnership between DA and DOT is seen as a major step toward creating sustainable livelihood opportunities and enhancing the Philippines’ position as a farm and food tourism destination.