Amid the automobile industry’s month-on-month drop in sales, Japanese carmaker Mitsubishi Motors Corporation’s (MMC) sales in the Philippines grew by 12 percent as of March 2025.

In its official report, the company said it posted record retail sales of 91,639 vehicles in the Philippines from fiscal year April 2024 to March 2025, the second consecutive year in which it has broken past sales records.

Amid the expanding automotive market, Mitsubishi Motors accounted for 19.5 percent of the market share, an increase of 1.0 points from the previous year.

Last fiscal year, MMC recorded an annual sales volume of 81,473 units sold over the period, securing 18.5 percent market share in the industry.

Global sales

For its global sales, sales volume in Vietnam also rose by 44 percent from the previous fiscal year to 43,065 vehicles, its highest volume in two years following its previous high in FY2022.

In the Philippines, with the impact of the newly launched Xforce compact SUV, sales of the Xpander seven-seat crossover MPV have been strong, while the long-standing popularity of the Mirage G4 compact sedan and the L300 compact commercial vehicle further boosted overall sales.

In Vietnam, the Xpander became the number one best-selling model in FY2024.

Furthermore, the Xforce, launched in March 2024, took the number one position for two consecutive months starting in July 2024 and has maintained strong sales ever since.

In the robust Vietnamese auto market, Mitsubishi Motors’ market share increased by 2.8 points from the previous fiscal year to 13.3 percent.

“Mitsubishi Motors has contributed to the auto market and economy in the Philippines for more than 60 years, and in Vietnam for over 30 years,” said Tatsuo Nakamura, executive vice president of Mitsubishi Motors.

Solid trust

“Through the years, we have earned the solid trust of our customers by introducing strategic vehicles to the ASEAN market and developing dealership networks with high brand loyalty. This fiscal year, we will be launching the production model of the Mitsubishi DST Concept, which premiered in the Philippines last year. We aim to enhance our presence in the ASEAN market and to further expand sales in the Philippines and Vietnam, which are our key markets,” he further explained.

On Monday, the joint report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA) said April’s auto sales totaled 33,580, 16 percent lower than the 40,336 sales in March 2025.

April 2025 sales were also 10 percent lower compared to the 37,314 sales in April 2024.

However, the industry’s year-to-date total sales of 150,654 units improved by 2.5 percent against 146,920 units sold last April 2024.