SM By the Bay’s weekly coastal cleanup drive drew 272 employees and volunteers in April and they collected 1,147 kilograms of trash throughout the month.

SM employees, customer relations staff and janitorial personnel led the cleanup along the Manila Bay shoreline, reinforced by the company’s call for collective, community-driven action. Beyond restoring the coastline’s natural beauty, the initiative also helped raise awareness on ocean conservation and environmental responsibility.

The campaign continues to support the United Nations Sustainable Development Goal #14: Life Below Water, which emphasizes the protection of marine life and coastal ecosystems from pollution and degradation. As plastic and debris continue to threaten ocean biodiversity, efforts like these demonstrate that consistent community engagement can create long-term impact.

Through a spirit of volunteerism and purpose, the initiative also promoted camaraderie among SM stakeholders, who worked together toward a #SMWasteFreeFuture.

To sustain this momentum, SM Cares is inviting the public to join the upcoming Coastal Cleanup in celebration of World Oceans Day on 7 June 2025.

Participating malls are SM By the Bay, SM City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City Rosario, SM City Batangas, SM City Lipa, SM City Bacolod, SM City Iloilo, SM City Davao, SM City CDO Downtown, SM City Tanza, SM City Lucena and SM Center Dagupan.

Let’s continue making every bag of collected trash count — because caring for the Earth begins with our shores.