K-pop’s influence has spread far beyond music charts and world tours, and it is also dominating the luxury fashion sector.  

Here’s a roundup of the most recent K-idol fashion takeovers:

BTS Jin’s namaste era with Alo Yoga

BTS’ Jin, who has recently been released from the military and is already creating headlines, is making fashion waves once more. He’s the new face of Alo Yoga, joining the wellness-chic company just as it prepares to establish its first location in Seoul’s trendy Dosan Park. Jin’s collaborations with Gucci and Fred are already creating waves, and this diversity completes an impressive stylistic combination. Fans can’t help but hum “Moon” and “The Astronaut” as the “Worldwide handsome” star enters his next era — more tranquil, sophisticated and powerful than ever.

S.Coups as big boss

Boss has officially named S.Coups as its newest worldwide brand ambassador, and honestly? It suits. The SEVENTEEN leader always radiates enormous boss energy on and off stage. With hits like “Super” and “HOT” laying the groundwork for Seventeen’s success, S.Coups’ crisp fashion sense and understated charisma make him the ideal embodiment of tailored confidence.

Mina joins the Fendi fam 

TWICE’s Mina continues her quiet reign, now as Fendi’s official ambassador in Japan. She was introduced with dreamy visuals carrying the Peekaboo Soft Small bag, joining a stylish squad that includes (G)I-DLE’s Yuqi, IVE’s Yujin, and actress Song Hye Kyo. With “Feel Special” and “Moonlight Sunrise” still on repeat, Mina proves she’s the queen of understated elegance.

I.N levels up with Bottega Veneta

Stray Kids’ youngest member, I.N, is stepping into grown-up fashion territory as the latest Bottega Veneta ambassador. After attending the brand’s SS25 show at Milan Fashion Week last year, this partnership has been brewing for a while. Now official, I.N joins icons like BTS’ RM and actor Jacob Elordi. With “MANIAC” and “S-Class” in the background, I.N is showing that maknae magic hits different in Bottega green.