LCCI marks 50th anniversary with South Luzon’s biggest business conference

Seda Nuvali general manager Armand Angeles
Photographs courtesy of Laguna Chamber of Commerce and Industry
The Laguna Chamber of Commerce and Industry, Inc. (LCCI) is commemorating its golden anniversary with a landmark event that promises to be the largest business gathering in South Luzon’s history.
The 34th South Luzon Area Business Conference (SOLABC), set to take place on 24 and 25 April at the Enchanting Events Place in Enchanted Kingdom, Santa Rosa, Laguna, will bring together business leaders, entrepreneurs, artisans, and innovators for two days of networking, trade opportunities and business growth.
LCCI, recently honored as the Most Outstanding Chamber in South Luzon and the Philippines in 2024, is marking 50 years of fostering business excellence and development in the region.
This year’s conference, organized by the Philippine Chamber of Commerce and Industry (PCCI) and co-presented by key partners including Enchanted Kingdom, Seda Nuvali, Ayala Land, Inc. and Suzuki Incorporated Philippines, will feature a dynamic lineup of activities designed to propel businesses to new heights.

Oath taking of PCCI and LCCI officers and members.
A platform for growth and collaboration
The SOLABC is poised to be the premier platform for South Luzon’s top artisans, legacy brands and innovative enterprises.
The trade fair and exhibits will showcase handcrafted Filipino arts and crafts, from delicate embroideries to fine pottery, many of which are products of small and medium enterprises (SMEs) nurtured by the Department of Trade and Industry (DTI) and the Department of Tourism (DOT). These businesses not only preserve traditional craftsmanship but also adapt to modern markets, ensuring sustainability for generations to come.
In addition to these handmade treasures, the trade fair will also feature established legacy brands that have shaped the region’s economic landscape. These companies, many of which have been in operation for decades, continue to thrive, solidifying South Luzon’s position as a hub for business and innovation.
The conference will provide a space for local government units (LGUs), entrepreneurs and industry leaders to connect, collaborate and drive economic growth. It is also an opportunity for businesses to engage with potential buyers, retailers and investors, making it an essential event for anyone seeking to source quality Filipino products or expand their business networks.





