SM Prime Holdings, Inc. has reaffirmed its commitment to sustainable water management through its “Water for Tomorrow” campaign, highlighting the company's long-standing efforts to integrate climate resilience and responsible resource use across its developments.

Launched as part of its broader sustainability strategy, the campaign comes amid growing global concern over access to clean water — a challenge further intensified by urban expansion and population growth. The United Nations recognizes effective water management as a critical component for both environmental protection and societal development.

"As businesses face growing water challenges, we must take action to secure our Water for Tomorrow," said SM Prime Executive Committee Chairman Hans T. Sy. "Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations."

According to the company, SM Prime has been investing in water conservation since the early 1990s. In 2023 alone, the developer consumed 7.2 million cubic meters of water, with 61 percent of that total recycled. Across its malls, over 1 billion gallons of recycled water is used for cleaning, landscaping, and cooling systems on average. The use of low-flow plumbing fixtures also helps reduce demand.

Wider water efforts