FRONTROW International announced on social media the discontinuation of its flagship product, Luxxe White.

The announcement on Monday immediately trended on social media, reinforced by a “Paalam, Luxxe White” (Goodbye, Luxxe White) billboard on EDSA-Guadalupe.

There has been no official word yet from the company’s owners — actor-producer RS Francisco and Manila mayoral candidate Sam Verzosa (SV) — leaving fans, loyal supporters, and industry insiders in a state of disbelief.

It is still undetermined what prompted this unexpected news, while numerous speculations continue to circulate in the business community.

Luxxe White’s sudden discontinuation raises serious questions. How could the flagship product of a major health and beauty empire, once hailed as a pioneer, come to an end?

For 15 years, Luxxe White maintained its position as a market leader, earning the trust of discerning and loyal consumers not only in the Philippines but across the world as well.

Regine Velasquez-Alcasid, Cha Eun-Woo, Gretchen Barretto, Jinkee Pacquiao, Sachzna, Cristine Reyes, Daniel Padilla, Miss Universe 2018 Catriona Gray, and Vice Ganda, to name a few, all endorsed Luxxe White’s life-changing benefits, further solidifying its credibility and effectiveness.

As the shockwaves continue to ripple through the health and beauty industry, RS Francisco and Sam Verzosa remain elusive while the public waits for the answer to the question on everybody’s mind: why can’t FRONTROW provide a clear and solid answer that will shed light on Luxxe White’s shutdown?