The partnership marks a forward-thinking approach for CCP, as it embraces the digital advancement in the performing arts sector while making cultural performances more accessible to people
CCP vice president for Administration Jay Gaite, CCP president Kaye C. Tinga, and GCash Commercial Sales head Martin Kristopher Limgenco.
PHOTOGRAPH COURTESY OF CCP
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The Cultural Center of the Philippines (CCP) has officially partnered with GCash, one of the leading mobile wallets in the Philippines, to introduce a more efficient and convenient payment system for its various events and productions. This collaboration leverages GCash’s extensive reach and digital platform to make CCP’s offerings more accessible to a wider audience.
GCash, a Philippine mobile payments service owned by Globe Fintech Innovations Inc. and operated by GXI, has been at the forefront of transforming the financial landscape in the Philippines. Since its launch in 2004 as an SMS-based money transfer service and its transition to a mobile app in 2012, GCash has become a widely used payment method for retail and event services nationwide.
“We are thrilled to partner with GCash. This collaboration will help streamline CCP’s operations and provide valuable data to optimize our offerings. At CCP, we are always looking for ways to enhance the experience for our patrons, subscribers, and audiences by providing them with a secure, seamless, and faster way to access our events. This is an exciting step as we continue to innovate and connect with audiences in the digital age,” said CCP president Kaye C. Tinga.
This partnership introduces a cashless, hassle-free payment solution for CCP’s patrons, eliminating the need for physical cash and long queues. Attendees can easily make payments using their smartphones, enhancing convenience for both local and international audiences.
Through GCash’s Scan to Pay service, which will be deployed at various CCP venues and partner locations, ticket purchases, merchandise transactions, and other services will be streamlined. Customers will be able to make payments by simply scanning a QR code displayed at designated Scan to Pay sites.
The system is also inclusive, catering to non-GCash users. It allows payments from other mobile apps or QR payment tools provided by different issuers. This ensures that both GCash and non-GCash users can seamlessly attend CCP events.
With over 40 million GCash users nationwide, this partnership opens up CCP’s events and productions to a larger, more diverse audience, particularly younger, tech-savvy individuals who may be new to the world of culture and the arts.
