SM Supermalls’ ‘Trash to Cash’ program promotes recycling, empowers communities

SM Supermalls holds its nationwide "Trash to Cash" (TTC) recycling market every first Friday and Saturday of the month, allowing individuals to exchange recyclable waste for cash. The initiative, part of SM’s Waste-Free Future campaign, has been running since 2007 and promotes waste segregation, recycling, and environmental awareness while benefiting local communities financially.

The TTC program operates across 87 SM malls nationwide, offering a convenient platform for shoppers, tenants, and communities to engage in sustainable waste management. By properly sorting and repurposing recyclables, TTC supports the circular economy and reinforces SM Supermalls' commitment to environmental responsibility.

In 2024 alone, the program collected over 12 million kilograms of recyclables, generating more than ₱28 million for participants. This impact is equivalent to saving 204,000 trees if all materials were paper or reducing carbon emissions by 18,000 tons if the recyclables were plastic.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM Supermalls President Steven Tan.

To participate, individuals can bring segregated recyclable waste—such as paper and plastic bottles—to any participating SM mall during the scheduled TTC events.