Mitsukoshi Motors hosted an exciting Media Day and Brand Ambassadors’ Launch at Bistro 2101 in Carmona, Cavite, bringing together the Filipino riding community to celebrate the passion for motorcycles. The event marked a milestone in the brand’s 27-year history of offering dependable, stylish, and affordable motorcycles to riders across the Philippines.

This year’s event showcased Mitsukoshi Motors’ impressive lineup of brands — Euro Motor, SYM, Keeway, Benelli, and Benda — each representing a unique mix of practicality, innovation, and design. Attendees also got a sneak peek at Morbidelli (MBP), a new brand set to launch in early 2025, adding excitement to the gathering.

Euro Motor, a Filipino brand since 2006, emphasized practicality and style, while SYM highlighted its 65 years of innovation in building durable scooters and motorcycles. Keeway offered a balance of affordability and design, and Benelli showcased Italian elegance with over a century of engineering expertise. Meanwhile, Benda stood out for its bold, adventure-driven designs.

Mitsukoshi Motors also introduced its new brand ambassadors — Karlo Salonga, Jeff Tam, Yanna, and Lods Moto — who represent the spirit of freedom and adventure within the Filipino riding community. These ambassadors serve as role models, inspiring riders across the nation.

The event also celebrated the upcoming launch of Morbidelli (MBP) in 2025, a brand expected to elevate Mitsukoshi Motors’ presence in the motorcycle industry.

With a commitment to providing more than just motorcycles, Mitsukoshi Motors is focused on creating experiences that fuel the passion of every Filipino rider, whether they’re seasoned enthusiasts or first-time riders.