Asai Hotels makes its entry to the Philippine real estate market with Asai Cebu Oslob that broke ground in February.

Located in Barangay Lagunde, Oslob, a premier coastal destination known for its pristine beaches, whale shark encounters, and rich biodiversity both on land and at sea, Asai Cebu Oslob is set to open in late 2026.

The resort, catering to modern, millennial-minded travelers, features 98 compact functional rooms, most with private balconies overlooking ocean or pool views.

“Building on the success of our city-based Asai Hotels in Thailand and Japan, Asai Cebu Oslob is all about creating an immersive, social and seamless resort experience in one of the Philippines’ most beautiful coastal destinations. With its breathtaking biodiversity, natural wonders, and deep cultural heritage, Oslob is the perfect setting for our first Asai beach resort. This distinctive property will be a vibrant hub where like-minded travellers can connect, relax, and explore everything Oslob has to offer — all while enjoying a contemporary, sustainability-focused, design-forward environment,” Siradej Donavanik, vice president for Development Global and head of Culture at Asai Hotels, Dusit International, said.

Asai Cebu Oslob will include a signature communal space integrating Asai Hotels’ eat,work and play concept. Guests will find a stylish beach bar serving craft cocktails and local beers, an pool overlooking the beach, and a locally inspired dining experience showcasing Cebuano cuisine.

Guests can also immerse themselves in the region’s lush landscapes, cascading waterfalls, and vibrant island-hopping experiences, including tours to Sumilon Island, Cebu’s first marine sanctuary.

“Asai Cebu Oslob will offer international standards of service while celebrating the heart of the community, providing guests with local and meaningful experiences. With sustainability at its core, this project will not only elevate Oslob’s appeal as a premier beach destination but it will also support its long-term growth by fostering deep connections between travelers and the local way of life.” Ryan Bernard Go, president of Grand Land Inc., said.

Dusit is currently operating five properties in the Philippines, including Dusit Thani Manila, Dusit Thani Mactan Cebu Resort, Dusit Thani Residence Davao, dusitD2 Davao and Dusit Thani Lubi Plantation Resort.

Asai Hotels currently in operation are ASAI Bangkok Chinatown, ASAI Bangkok Sathorn and Asai Kyoto Shijo. The brand will debut in Malaysia with ASAI Gamuda Cove, slated to open also in 2026. Asai Hat Yai is set to open in Songkhla, Thailand in 2028.