Despite the challenges faced by the real estate sector, leading quadruple-A developer DMCI Homes continues to express confidence in the housing market, underlining that the demand for quality housing remains strong, driven by the ongoing creation of new households and families.

DMCI Homes president Alfredo Austria said that as new families and households continue to emerge, the demand for quality housing persists.

“Every year, thousands of new families are formed, and new households are created. Good housing remains a need, perhaps even a dream for many of our fellow Filipinos,” Austria said.

With this in mind, DMCI Homes continues to develop projects that provide long-term value to keep pace with shifting market dynamics.

“I am confident that our unwavering pursuit of excellence and superior value will continue to set us apart from our competition and provide us with the unique opportunity to offer homes that our customers truly deserve,” he added.

Best-in-class offerings

Amid a highly competitive industry, DMCI Homes continues to distinguish itself with best-in-class condominium units, flexible ownership options, and a strategic expansion plan that caters to evolving market demands.

Enhancing the value of its developments, DMCI Homes integrates industry-first amenities such as subscription-free, commercial-grade fiber internet; a community shuttle service called RideShare; coworking spaces; and a property management app, to address the changing needs of homebuyers. Along with professional property management services, these projects ensure long-term value and customer satisfaction.

The company also remains steadfast in its commitment to sustainability, integrating energy-efficient lighting, water recycling, and passive cooling and ventilation through its signature Lumiventt® Design Technology. These initiatives promote energy conservation and create a healthier living environment for residents.

Strategic expansion

For the past two years, DMCI Homes has steadily broadened its portfolio to include not only residential developments but also leisure properties under its DMCI Homes Leisure Residences brand.

In 2023, the company launched Solmera Coast in San Juan, Batangas, which quickly became one of its top-performing projects, selling 74 percent of launched units within five months.

Building on this success, Moncello Crest in Tuba, Benguet, was unveiled in 2024 and has shown exceptional sales performance. Property consultancy firm Colliers Philippines even cited Moncello Crest in a news report as a good example of condotel projects doing well outside Metro Manila.

Further extending its footprint, DMCI Homes marked a milestone with the launch of Kalea Heights in Guadalupe, Cebu during the fourth quarter of 2024.

The park-like development offering 3.6 hectares of open space, highlights DMCI Homes’ vision of bringing its signature resort-inspired communities and quality craftsmanship to regional markets.

“By venturing into regional markets like Cebu, we aim to address the housing needs of a broader audience while contributing to local economic growth through job creation and infrastructure development,” said vice president for Project Development Dennis Yap.

“Our expansion strategy also aligns with our vision of enriching lives by providing sustainable and well-planned communities across the Philippines,” Yap added.

Rent-to-own program

To make homeownership more accessible amid economic uncertainties, DMCI Homes has introduced the HomeReady Rent-to-Own (RTO) program.

This initiative is truly unique as it enables buyers to move in with a minimal down payment while renting for a certain period, with the option to purchase the unit later, making homeownership more attainable.

Additionally, the company provides flexible payment terms and financing options designed to appeal to buyers who may be hesitant to invest due to financial concerns.