Jollibee Group knows how to make Filipinos’ taste buds sing.

The latest song? A buttery, flaky, melt-in-your-mouth croissant from Tiong Bahru Bakery, now officially in the Philippines.

It’s no ordinary pastry — this is a croissant that could make you reconsider your breakfast choices.

With its first Philippine branch at Verve Residences Tower 2 in Bonifacio Global City, Tiong Bahru Bakery brings a little slice of Singapore to the shores, and it’s definitely not just about the croissants.

If you’re wondering why the fuss, it’s because Tiong Bahru Bakery is the destination for viennoiseries made with nothing less than top-tier French ingredients.

Think: buttery croissants, chocolaty Pain Au Chocolat, the rich and sweet Kouign Amann, and don’t even get us started on the Lemon Tart that’s as zesty as refreshing.

These pastries aren’t made; they’re crafted — carefully, lovingly, and with an artisan’s attention to detail — a sentiment that has earned Tiong Bahru Bakery a loyal following in Singapore, where it now has 21 locations.

As if that wasn’t enough to get you to hop in the car and race to BGC, there’s coffee.

The folks at Tiong Bahru Bakery work with Common Man Coffee Roasters to bring sustainably sourced beans that will make your cup of joe a companion worthy of these flaky delights. It’s coffee you don’t just drink, but sip — because you’ll want to savor it alongside each perfect bite.

In true Tiong Bahru Bakery fashion, perfection isn’t just a word — it’s a lifestyle. And this dedication to excellence is made clear with every croissant they bake, which, by the way, takes *three whole days* to perfect. Why three days, you ask? The answer lies in fermentation, layering, proofing, and baking, all working together to create that golden, flaky finish we can only dream of. If you thought a good croissant could be made in an hour, prepare to be humbled.

Ernesto Tanmantiong, global president and CEO of Jollibee Group: “Introducing Tiong Bahru Bakery to the Philippine market aligns with our commitment to providing Filipinos with exciting, world-class dining experiences.”

The goal is simple: To create a space where people can indulge in world-class pastries while enjoying a warm, inviting ambiance. In other words, this isn’t just about eating; it’s about experiencing everything.

With Tiong Bahru Bakery’s official debut in the Philippines, there’s no excuse to settle for less when it comes to breakfast pastries.

This is the kind of food you’ll want to give your time and effort to.