Luxury Western goods line Russian stores, three years into sanctions

MOSCOW, Russia (AFP) — Despite a barrage of Western sanctions and swathes of brands quitting Russia after the Kremlin launched its Ukraine offensive, Moscow’s most well-off shoppers are still spoilt for choice when it comes to luxury Western goods.

In the Russian capital’s exclusive shopping quarters, department stores and high-end Russian outlets are doing a roaring trade in Western sports cars, gold jewellery and designer clothes.

The picture is a far cry from the West’s claims that its sanctions would collapse the Russian economy and cut it off from the outside world.

“I don’t see any particular changes,” said Natalia, a 51-year-old dentist strolling through the plush GUM shopping mall, facing the Kremlin on Moscow’s Red Square.

“Maybe there were three stores —- Chanel, Dior, Hermes — that I know have left. All the rest are the same as before. I see even Brunello Cucinelli is here,” she said, referring to the Italian fashion house.

Many in Moscow — including Russian President Vladimir Putin — have revelled in what they call the “failure” of sanctions to isolate Russia from the global economy.

“They wanted to isolate us? Please! We are so isolated here it’s even funny,” scoffed 61-year-old pensioner Sergei, leaving an upmarket store.

‘Pure hypocrisy’

The United States, European Union and Britain have explicitly banned the export of “luxury goods” to Russia as part of their sanctions packages.

Several brands and groups also voluntarily quit the market at the start of the offensive — including Chanel, Hermes, LVMH and Kering — amid a wave of corporate exits from Russia.

But almost three years later, their logos still adorn products on the shelves of Russian stores in Moscow, a bustling megalopolis of some 13 million inhabitants that was a profitable market for them before the conflict.

Sanctioned goods of all kinds are easily exported to Russia through willing middlemen in places like the Caucasus and Central Asia.

Even if they aren’t selling directly to Russian shoppers anymore, many of the Western luxury brands have kept hold of their premises in central Moscow, apparently in the hope of reopening sometime in the future.

“Their announced departure is pure hypocrisy,” said one French businessman selling luxury goods in the Russian capital.

“Even though their stores are officially closed, these brands continue to sell their products to Russians via ‘marketplaces’ and dealers,” he said, speaking on condition of anonymity.

Export statistics show a huge jump in trade between Western countries and the likes of Kyrgyzstan, Kazakhstan and Azerbaijan — ex-Soviet countries that have close ties with Moscow — after sanctions were introduced.

“One way or another, everything is imported,” said Elena, a 38-year-old marketing manager for a luxury lingerie designer, shopping in central Moscow.

“It’s a little more complicated, but overall everybody manages,” to get the products they want, she told Agence France-Presse (AFP) in the TSUM department store, home of luxury goods and brands.

A sale assistant there told AFP: “The luxury brands are still here. And so are our regular customers, demand has not dropped.”