CEB eyes Asia-Pacific network expansion
‘With all of the new airport developments, across the country, we can dream even bigger. How big? Up to 152 aircraft big’

CEB chief marketing and customer experience officer Candice Iyog offers a preview into the airline’s 2025 plans.
Photograph by Maria Romero for the Daily Tribune
Building on a strong 2024, Gokongwei-led budget carrier Cebu Pacific (CEB) is setting its sights on a dynamic 2025, with plans to expand its network and enhance market presence throughout the Asia-Pacific region.
At a media event on Wednesday night, CEB chief marketing and customer experience officer Candice Iyog said the airline anticipates a significant boost in its operational metrics by as early as January next year.
“With all of the new airport developments, across the country, we can dream even bigger. How big? Up to 152 aircraft big. We are also starting to reach higher and go more global in promoting the Philippines,” Iyog said.
Strong growth outlook
Citing the latest company data, Iyog noted that CEB’s system-wide network is projected to grow from 103 percent in January 2024 to 130 percent by January 2025, surpassing pre-pandemic levels of operation.
Passenger capacity will continue to expand, with system-wide seat availability expected to rise to 2.9 million seats by January 2025 from 2.3 million in January 2024.
This will support an increase in flights, with forecasts predicting 15,000 systemwide flights by January 2025, up from 12,000 at the start of 2024.
In terms of route expansion, CEB plans to grow its network from 104 systemwide routes in January 2024 to 116 by January, enhancing connectivity for both domestic and international travelers as tourism demand continues to recover and regional borders remain accessible.
Operating in over 60 destinations across Asia, Australia and the Middle East, CEB boasts the most extensive network in the Philippines, connecting travelers to top inter-island destinations through hubs in Manila, Cebu, Clark, Iloilo and Davao.
