Social media platform TikTok and the country’s leading mobile wallet, GCash, have announced their collaboration in launching the DigiCities Program across the Philippines, providing essential tools and knowledge in digital payments and social commerce, with the shared aim of supporting the digital transformation of micro, small, and medium enterprises (MSMEs).

The program has already been rolled out across 27 key cities, including Bacolod, Cebu, Lapu-Lapu, Davao and Cagayan de Oro, helping small businesses thrive in today’s fast-evolving digital economy.

By combining GCash for Business’ seamless digital financial solutions with TikTok Shop’s innovative social commerce platform, the DigiCities Program helps MSMEs overcome challenges such as reaching customers, managing payments, and scaling operations.

Together, the partnership drives economic inclusion, fosters growth, and creates new sales opportunities for Filipino entrepreneurs.

Powerful platform

“TikTok Shop has quickly become a powerful platform for local brands and small businesses to connect with consumers in innovative and exciting ways. Through the DigiCities Program, we are helping MSMEs adapt to digital trends and giving them the tools they need to thrive in the changing economic landscape,” said Franco Aligaen, marketing lead at TikTok Shop Philippines.

“Together with GCash for Business, we’re creating a powerful ecosystem that empowers entrepreneurs, fosters growth, and opens doors to new opportunities for Filipino businesses at every level. We look forward to working closely with GCash for Business in enabling small businesses across the country,” he added.

The DigiCities Program combines the best of GCash for Business and TikTok Shop’s tools, training, and technology and provides MSMEs with comprehensive support through educational workshops, live-selling events, and local brand showcases.

GCash for Business offers secure and fast digital financial services, including mobile payments, transaction management, and new EasyBiz Bundles including SoundPay and Tap to Pay, simplifying business operations.

Broad consumer reach

On the other hand, TikTok Shop provides small businesses with broad consumer reach, enabling them to engage with a dynamic and active audience. Together, these tools empower MSMEs to thrive in the digital economy, increase online sales, and expand their market reach across the Philippines.

“At GCash for Business, our mission is to simplify payments for business owners, and with the DigiCities Program, we’re transforming key cities around the Philippines with the widespread adoption of digital payments. By establishing digitally inclusive cities, we’re empowering thousands of MSMEs and fostering economic growth and efficiency. We’re excited to partner with TikTok Shop to create new opportunities and help Filipino businesses scale more effectively,” according to Kate Cruz, associate vice president, GCash for Business B2B Growth Marketing.