That has trickled down into lesser-known sports.
Slovenian champion rock climber Janja Garnbret, who won the gold in the Tokyo Olympics, has denounced the problem of anorexia in the climbing community where being lightweight is an advantage.
“Do we want to raise the next generation of skeletons? Brittle hair, dull expressions, trying to show everyone you are ok but are you really?” she asked in an Instagram post last July.
Under pressure, the International Climbing Federation announced health checks for competitors to help identify at-risk climbers.
More recently in host nation France, multi-gold medalist Marie-Jose Perec revealed more about her shock decision to abandon the Sydney Olympics in 2000.
“Everyone could see that things weren’t ok, but no-one understood,” the sprinter told the Tribune newspaper.
Her departure garnered little sympathy in Australia where one national newspaper dubbed her “Mademoiselle la chicken” on its front page.
Paris 2024 will also see efforts to counter cyber-harassment and bullying taken to new AI-powered levels.
“I’m really pleased about the cybersecurity stuff around social media and athletes being trolled,” Alan Currie, a British psychiatrist who advises the IOC, told AFP.
“That’s a huge step forward because that’s a real pressure point for athletes.”
Following the example of FIFA, World Rugby and some Premier League football clubs, the IOC will team up with London-based data company Signify.ai to weed out abusive posts among the billions expected during the Games.
Signify uses artificial intelligence to monitor messages addressed to athletes on platforms such as Facebook, TikTok or X (formerly Twitter) in 35 languages, flagging potential harassment or threats.
“Anything that breaches the criminal code will be sent to law enforcement,” Burrows said.
All 15,000 athletes at the Olympics and Paralympics will be offered the service, which will be on an opt-in basis.