Daily Tribune
Always strengthening its connection with the thrilling world of sports, Boss has announced American professional tennis player Taylor Fritz as its latest Global Brand Ambassador. Beginning with his upcoming, highly anticipated return to his home tournament, Indian Wells, Boss will dress Fritz on and off the court, including for all official events, red-carpet moments and interviews.
"I'm excited to join the Boss family. In both my tennis career and my personal life, I strive to deliver 110 percent, embrace new challenges and stay true to myself — so I'm inspired by the brand's values of living a self-determined life and 'being your own Boss," says Fritz of the new ambassadorship. "I look forward to bringing my best, most Boss self to the court in sportswear that combines smart aesthetics with exciting, performance-driven features."
Currently ranked as the number one US player, 26-year-old Fritz is one of the most exciting young players on the international tennis circuit. At Indian Wells, the tennis star will sport a stylish Boss ensemble featuring a polo shirt and shorts, a coordinating headband and a kit bag. Moreover, Fritz will support Boss in numerous ongoing promotional activities, brand events, social media campaigns and more.
"Taylor Fritz is a great personality on and off the court, and he perfectly embodies our brand values. We are more than excited that he will be a brand ambassador for Boss over the coming years. With this collaboration, we are further expanding our commitment to tennis and strengthening the 24/7 lifestyle approach of Boss. Taylor is currently the best American tennis player, and he will play a crucial role in engaging with our fans in North America, which is an important market for us while inspiring our consumers worldwide," says Daniel Grieder, chief executive officer of Hugo Boss.
