Tondo moms find new income opportunities from baking
Hapag Movement’s ‘Baking Nanay’ empowers mothers to help meet their families’ day-to-day needs
Amid the harsh realities of hunger, there exist stories of resilience and hope. In the heart of communities facing adversity, initiatives like the "Baking Nanay" program, a part of Globe's campaign against hunger dubbed Hapag Movement, are lighting the way for individuals seeking empowerment and self-sufficiency.
Through the experiences of beneficiaries such as Puralyn Hora and Angelita Ortiaga, one can witness not only the challenges they have overcome but also the opportunities they've seized to transform their lives and those of their families.
Thirty-six-year-old Hora, a resident of Parola Compound in Tondo, Manila, joined the Baking Nanay program during the challenging times of 2021. Her decision to engage with the Hapag Movement stemmed from a deep desire to improve her family's circumstances.
"Nagsimula po ako sumali noong pandemic, taong 2021. Noong 2022, nagtuloy din po ako sumali sa Virlanie Foundation sa mga family strengthening at livelihood projects ng Hapag," Hora recalls, referring to one of Hapag's partners, a private, non-profit and non-sectarian organization that helps marginalized families overcome inter-generational poverty.
"Unang rason po ng pagsali ko sa Virlanie Foundation at Hapag ay maihahalintulad sa program din ng 4Ps na nakakatulong sa aming pamilya,"
As a parent, navigating the complexities of raising a child can be daunting. Hora emphasized the invaluable guidance and insights provided by the seminars offered through the program.
"Bilang magulang, marami din po akong gustong matutunan dahil mahirap magpalaki ng anak. May mga seminar po silang binibigay para makatulong ito. Maliban dito, malaking tulong din po ang mga relief goods para sa pang-araw araw po namin (As a parent, I also want to learn a lot because raising a child is difficult. They give seminars to help with this. Apart from this, the relief goods are also a big help for our daily life)," she says.
Through her participation, Hora discovered a path to self-reliance by investing in her baking enterprise. With the program's assistance, she acquired essential baking equipment, allowing her to expand her business and support her family's needs.
