Peugeot inaugurates Bulacan dealership

Peugeot Bulacan has officially opened its doors in Marilao, Bulacan.

This marks the first Peugeot dealership under the Autospeedygo Group and is situated in a prime location on the ground floor of Brevil Building, along Mac-Arthur Highway in Lolomboy.

The dealership joins the automotive row of Marilao, positioning itself strategically to serve the automotive needs of the local populace in the province of Bulacan.

The grand opening ceremony was attended by key executives from both Astara Philippines, the distributor of Peugeot in the country.

The Autospeedygo Group. Vincent Licup, the president of Autospeedygo Group, stated: "The Autospeedygo Group proudly adds PEUGEOT to its brand portfolio, which is special for us as this is our first partnership with the Astara group. We look forward to strengthening our relationship with them."

"We bring this French brand to the province of Bulacan market so that our fellow Bulakeños, particularly those from Marilao, Bocaue, Meycauayan, and all the way to Guiguinto and other nearby municipalities of Bulacan, will have access to the prestige of owning a marquee European brand in Peugeot."

The dealership itself is a visual representation of Peugeot's new brand identity. The showroom features a modern and inviting facade that prominently displays the redesigned Peugeot logo, set against a blue backdrop.

The brand name is also presented in a new font, aligning with Peugeot's shift towards the upmarket segment. The design elements are characterized by minimalism and elegance, steering clear of ostentation while effectively communicating the brand's ethos.