More personalized digital services for Filipinos
By leveraging Telecom Subscriber Insights to analyze customer data securely hosted on Google Cloud, Smart will gain richer perspective into how Filipinos use digital technology and design better services for them

Ferdinand Saputil, Google Cloud lead-Philippines; Malis Selamat, Google Cloud country manager- Philippines and Vietnam; Alex O. Caeg, SVP and head of Consumer Business-Individual, Smart; John Y. Palanca, FVP and Consumer Sales head, PLDT and Smart; Lloyd R. Manaloto, FVP and head of Prepaid and Content, Smart; Charles L. Orcena, VP for Advanced Analytics and Decision Science, PLDT and Smart; Audrey S. Oliva, VP for Strategic and Advanced Analytics, PLDT and Smart; and Brian J. Ohara, AVP and head of Prepaid Marketing, Smart.

