Mitsubishi Motors Philippines Corporation officially announces the start of pre-booking for the All-New Triton beginning 20 October, following the announcement of its upcoming launch in January 2024 during MMPC's 60th Anniversary Expo.

Bearing a new name, the highly anticipated new pick-up model represents a significant transformation in MMPC's pick-up lineup.

It also reflects the company's unwavering commitment to delivering vehicles that exceed beyond expectations. The transition from "Strada" to "Triton" nameplate signifies a profound evolution in the brand's approach to pick-up trucks.

The Triton name projects the image of a more advanced and refined pick-up truck that goes beyond limits, indicating that this vehicle is not merely an upgrade but an entirely new experience that enhance the journey of life.

Drawing inspiration from the Greek mythology where Triton was the powerful god of the sea, the All-New Mitsubishi Triton pick-up also symbolizes a powerful figure with its powerful performance and elegant features.

Crafted to endure challenging weather and road conditions, the Triton embodies ruggedness, reliability and trustworthiness.

The All-New Mitsubishi Triton promises secure and comfortable off-road family expeditions, transforming each journey into a remarkable exploration.