Local streetwear collabs with global fast-food brand
THE partnership was definitely a perfect fit, as sizes XL and XXL were already sold out only within hours of the collection’s release. Photograph courtesy of Burger King
THE partnership was definitely a perfect fit, as sizes XL and XXL were already sold out only within hours of the collection’s release. Photograph courtesy of Burger King
Popular local streetwear Don't Blame The Kids teams up with Burger King in its latest and first-ever collection with a global fast-food brand.
"This is one of a kind because we are merging streetwear with a fast-food restaurant," DBTK founders Vince and Emil Javier said during the collection's recent launch party at Burger King, Buendia Filmore branch in Makati City.
The collection is in partnership with Burger King's new and improved Chicken King — a crispy, juicy and meaty chicken burger patty geared up from a whole chicken thigh that is delicately arranged between two soft potato buns and topped with cream mayo, lettuce and tomatoes.
"We made some improvements so that it will really resonate with young people like us," shared Burger King general manager John Velasco, adding that it's not just about the food, but also about commemorating their burger lovers' real-life experiences by providing high-quality food that reflects those experiences.
"We want to showcase the experiences of our customers, and what better way to highlight it through this collaboration with DBTK?" he stated.
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Emil and Vince made sure that the Chicken King was accurately represented in the design of the shirts, while keeping their brand's identity — fun and youthful.
"We needed to stick with our identity and at the same time respect the art style of Burger King," Vince and Emil said.
The whole collaboration was spearheaded by BK marketing head Jia Du, who proudly said that she has always been a big fan of DBTK. "Fresh and very modern ang designs (The designs are very fresh and modern)," she said. "Talagang very Gen Z (Indeed, very Gen Z)."
With both DBTK and BK aiming to resonate with Gen Zs, the partnership was definitely a perfect fit, as sizes XL and XXL were already sold out only within hours of the collection's release.
Everyone has a chance to score the limited collection when they order any Chicken King Value Meal product through the Burger King app until 22 October. Each Value Meal purchase is eligible for one entry. Raffle winners will be announced on 25 October.
