Unlikely partners make media inroads

Media Serbisyo Production Corp. or MSPC — a joint venture between ABS-CBN Corp. of the Lopez family and Prime Media Holdings Inc. owned by House Speaker Martin Romualdez — is eyeing to launch round-the-clock operations to widen its nationwide reach.

MSPC president Marah Capuyan, through a stock report by Prime Media on Thursday, disclosed that the company is gearing up to expand its operations to better serve the viewing public.

"(We anticipate) a forthcoming milestone, including a shift to 24/7 operations and extending their reach to platforms such as YouTube and other social media networks," Capuyan said.

Public service broadcasting
"TeleRadyo Serbisyo and DWPM Radyo 630 will continue to redefine public service broadcasting with an unwavering commitment to the entire Philippines and Filipinos worldwide," she added.

Since launching in June, MSPC conveyed that TeleRadyo Serbisyo and DWPM Radyo 630 News Exchange's partnership successfully tapped 30 regional radio stations nationwide.

Partners to revolutionize
news connectivity
As such, the company is optimistic about looking for more partners to "revolutionize news connectivity from Luzon to Mindanao."

According to MSPC, Teleradyo Serbisyo, available on cable TV, is "already starting to make a mark in the whole Philippines and Metro Manila in particular, based on Kantar TV Audience Measurement with ratings steadily going up within the third quarter of 2023."

MSPC is also airing "Gising Pilipinas," hosted by Alvin Elchico and Doris Bigornia, which guides Filipinos through their mornings with news and insights, as well as "Tatak: Serbisyo," hosted by Bernadette Sembrano and Winnie Cordero, among others.

Prime Media serves as a majority shareholder of the MSPC with 51 percent investment, while ABS-CBN takes up the remaining 49 percent.