Cigar maker PMFTC Inc. has unveiled the latest IQOS innovation that uses induction to heat tobacco without burning it to provide adult smokers with a better alternative to combustible cigarettes.

IQOS ILUMA, the most advanced heated tobacco technology for adult smokers, would be available at the IQOS Store Bonifacio High Street in BGC, Taguig City starting 3 October 2023.

It will be available in other IQOS stores nationwide as well as at www.IQOS.com on 11 October 2023, according to PMFTC, the business combination of Philip Morris International and the Lucio Tan Group.

The next-level innovation uses SmartCore Induction System to heat the TEREA tobacco stick which was specially developed for IQOS ILUMA, instead of being burned, eliminating the need to clean the device at all.

Sealed on both sides

The new TEREA tobacco sticks are closed on both sides, which prevents tobacco from falling out of the sticks ensuring that no tobacco residue is left behind, which means there is no need to clean the holder.

The previous IQOS devices have a heating blade, where the HEETS tobacco sticks are placed.  HEETS tobacco sticks cannot be used with the new IQOS ILUMA device.

PMFTC president Denis Gorkun said this makes IQOS ILUMA the most advanced heated tobacco technology for adult smokers so far.  "IQOS ILUMA, our most innovative device yet, gives adult smokers a better choice and represents an important leap forward in our efforts to accelerate the end of smoking," Gorkun said in a statement.

Smoke-free products emits 95 percent less toxic chemicals compared to traditional cigarettes which generate smoke that contains numerous harmful substances, according to international studies.

IQOS ILUMA unleashes the taste of real tobacco without any smoke, ash and with less smell than cigarettes.  It features an auto-start function that detects when the TEREA stick is inserted and automatically turns on the device.