Internationally renowned Filipino fashion designer Michael Cinco brings his acclaimed designs to Philippine Blockchain Week in the country's first-ever Metaverse Fashion Gala.

Taking place today, 18 September, at the Marriott Grand Ballroom, Newport World Resorts Manila, the event will redefine how audiences see digital fashion.

For Cinco, whose designs have been worn by royalty of multiple countries, as well as celebrities like Beyonce, Jennifer Lopez, Rihanna, Lady Gaga, Mariah Carey, Nick Jonas, James McAvoy, Jason Derulo, Steve Aoki, Carrie Underwood, Sofia Vergara, Mila Kunis, Kylie Minogue, Britney Spears, Christina Aguilera, Ellie Goulding, to name a few, the opportunity to break ground in a new medium was irresistible.

"Fashion has always been about redefining barriers, and right now, there's no bigger barrier than taking what's physical into the digital," says Cinco. "I'm excited to be partnering with PBW and even more excited for everyone to see what we have planned."

At the Gala, collectors will be treated to a showcase of signature Cinco pieces, while the runway models' avatars will be shown wearing the same outfits in the Metaverse. Finally, fashion collectors will be invited to take home their favorite pieces, which will be made available for purchase through an exclusive pre-sale, which — in addition to the actual gowns — will come with special edition digital collectibles.

According to PBW convenor Chezka Gonzales, the partnership with Michael Cinco is indicative of how Blockchain technology is changing every aspect of how the world lives, works and plays. "Philippine Blockchain Week isn't just about technology — it's about showcasing how the Blockchain can complement creative professionals at the top of their field."

Part of the proceeds from the Michael Cinco Metaverse Fashion Gala will benefit the World Wildlife Fund for the conservation of endangered species, and the Global Reskilling Movement, an international initiative devoted to providing better opportunities for the youth.

Philippine Blockchain Week, the premier blockchain event in Manila, is scheduled to showcase the most prominent figures in blockchain technology, crypto and web3 from 19 to 21 September, at the Marriott Grand Ballroom, Newport World Resorts, Pasay City.

With the theme "BRKOUT," PBW 2023 aims to transcend traditional norms by encouraging participants to venture beyond their comfort zones, abandon old habits and embrace fresh opportunities in the blockchain space.