Woofy, one of the pet food brands of Aboitiz's agribusiness and food group Pilmico and Gold Coin, has partnered with animal shelters to salute animal welfare heroes through "Project Hero." This initiative aims to recognize different animal shelters across the country and encourage more pet owners to adopt from them.
Animal shelter owners and their volunteers and employees often dedicate tireless efforts to providing a safe haven for animals in need, providing their daily food, medical needs and a loving refuge.
Woofy's "Project Hero" will support animal shelters and those who will adopt animals, and showcase partner shelters' inspiring stories and experiences, such as these two examples:
Isay Halaba's love for animals led her to volunteer for multiple organizations, eventually becoming a campaign officer for the Animal Kingdom Foundation.
Halaba spent most of her childhood surrounded by animals like cats, dogs, pigs and hens. She developed a deep sense of love and appreciation for animals from a young age and eventually carried this passion as she got older.
In 2017, she became an active supporter of AKF and even hosted its events where she learned more about AKF's campaigns and advocacies. Hearing the importance of animal welfare encouraged her to become a full-time volunteer while working at a private company. Juggling both her passion and day job was difficult for Isay, but she chose the work she's most passionate about — championing animal welfare.
