Mitsubishi Motors Philippines Corporation is hitting back with renewed energy, announcing the arrival of the all-new Mitsubishi Triton during its 60th Anniversary Expo at the World Trade Center in Pasay City.

This pickup truck symbolizes the brand's growth and forward movement, and brings with it innovation, reliability, and a strong commitment to the Filipino community.

As the company celebrates its 60th year, the Triton's launch in the first quarter of 2024 is the highlight marking another significant milestone in MMPC's journey.

The Mitsubishi Strada, a name synonymous with power and versatility, will now be known as the Mitsubishi Triton in the Philippine market.

This change aligns with the global naming convention and eliminates confusion with different nameplates.

As if heralding change, MMPC president Takeshi Hara eloquently stated during the expo's opening ceremonies: "We greet you a delightful and heartfelt welcome to the Mitsubishi Motors Philippines 60th Anniversary Expo. Today, we get a vision to provide cutting-edge mobility solutions that empower lives and businesses."

The Triton is more than just a pickup truck. It's a statement of Mitsubishi's commitment to innovation, environmental consciousness, and the pursuit of greener and smarter mobility solutions. Here's what sets the Triton apart:

The Triton is built on Mitsubishi's new "Beast Mode" concept, featuring a three-dimensional front grille, LED headlamps, and daytime running lamps with three L-shaped LED lights. The bolder take of the Dynamic Shield design adds a robust and athletic appearance.

Inside, the Triton offers a horizontally-themed dashboard, floating infotainment system, and an instrument cluster that combines analog and digital displays.

The focus on comfort and style is evident, reflecting MMPC's aspiration to make "the dreams of Filipino families to explore different places in comfort and style come true," as Hara emphasized.

Powered by the 2.4-liter 4N16 turbodiesel engine, the Triton will be available with either a six-speed manual or automatic gearbox.

The engine specifications align with Mitsubishi's global standards, ensuring a blend of power, efficiency, and reliability. The Triton also features a variant with a twin-turbo setup on the 4N16, and may likely come later during the product cycle as a more special version of the truck.

Mitsubishi's displays of the XRT and XFC concept cars are a glimpse into the brand's future based on sustainability and advanced technology. No specific model names were mentioned, but the local market will soon experience Mitsubishis' new energy vehicles as well.

Hara's speech beautifully captured MMPC's journey: "From our humble beginnings, we have grown hand-in-hand with the nation, establishing a strong bond that is deeply rooted in trust and reliability. Our contribution to society extends far beyond the roads."

He closed by saying, "Together, let us go on a boat on this new journey of appreciating the Philippines' more, traveling in comfort, driving style, and explore," showing a deep appreciation of the country and its citizens, and emphasizing the importance of the Philippine market to Mitsubishi's operations.