Royal Enfield, the global leader in the mid-size motorcycle segment, has opened a brand-new exclusive store in Lipa City, Batangas.

The store is located at Pilahan St., Barangay Sabang, Lipa City, Batangas and will further help in enhancing accessibility for customers in the country.

Royal Enfield has become one of the leading mid-size motorcycle brands globally with a unique history of building evocative motorcycles.

Customers and motorcycle enthusiasts can now experience this rich legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store.

Along with this, the exclusive store showcases the brand's philosophy of "Pure Motorcycling" in every aspect of the Royal Enfield ownership experience.

The Royal Enfield-Lipa store, with access to great beaches and potentially off-road tracks, will be a great avenue for riders into the rider way of life.

Known as the "Little Rome" of the Philippines, Lipa is known to have a diverse population and eclectic mix of people that also share a common love for all things historic.

In the Philippines, this will be the seventh exclusive store to be added to the existing network of Royal Enfield. With the network in Quezon City, Bacoor, Pasig, Davao, Cebu and Dumaguete, there is now a robust footprint in the country.

" It has been our constant endeavor to build greater accessibility for discerning customers and widen our footprint in the Asia-Pacific region. We have witnessed significant demand across key markets in the Asia-Pacific region, Philippines is a perfect example of this," said Anuj Dua, head of business for Asia Pacific, Royal Enfield.

"Being one of the fastest growing two-wheeler markets in the world, the country has shown tremendous potential for growth and is poised to become a huge market for the middle-weight motorcycle segment. Motorcycling aspirants here are quickly catching up on the trend of leisure motorcycling."

Dua said the new motorcycle line-up of motorcycles by Royal Enfield is perfectly suitable for a market such as the Philippines which has a huge upgrader and commuter population.

"We are confident that we will soon see the next phase of growth in the Philippines and we have plans to further increase our accessibility in the region," he said.

The new Royal Enfield store will provide existing and potential customers with all things Pure Motorcycling under one roof. This includes motorcycles, spares, service and genuine motorcycle accessories.

Royal Enfield operates in the Philippines through Hardcore Brothers Custom Motorcycles Inc. which is the exclusive distributor of Royal Enfield motorcycles.

"This partnership with New Nemar is a milestone as it opens bigger opportunities for the brand and making Royal Enfield accessibility for new and old clients a welcome development. The dealer team is well trained by us and their aggressive stance in the market compliments our style of prioritizing the big community we have established," said Jimmy D.L. Barinaga, president and CEO of Hardcore Brothers Custom Motorcycles Inc.

HBCMI has been one of the pioneers in the custom motorcycle domain and has been associated with Royal Enfield for the past 11 years.