Former President Duterte graces Isuzu Davao opening

The opening of a bigger and better Isuzu Davao dealership proved to be astounding as the ceremony was attended by former President Rodrigo Roa Duterte. Together with him were Senator Bong Go, Hon. Vice Mayor J. Melchor Quitain Jr. of Davao City, Isuzu Philippines Corporation president, Noboru Murakami and Isuzu Davao president, Jockson Liu, who all initiated the ribbon cutting to officially mark the inaugural affair.

Through his speech, the former Philippine President, who has been one of the loyal customers of SMDI, expressed his trust to the Isuzu brand for providing the most durable vehicles, and his appreciation to Isuzu Davao for being the oldest dealership in Davao to give the best customer satisfaction to Davaoeños.

Isuzu Davao is under the management of Southern Motors of Davao Inc., which has been in the industry catering customers in the city for more than 70 years. With the updated facilities of Isuzu Davao, they are echoing their commitment to provide the best customer satisfaction to the people of Davao.

Standing on the same 10,000-sqm lot area located at 122 MacArthur Highway, Matina, Davao City, Isuzu Davao traded their old red fascia with the new Anthracite Gray metal mesh façade design, officially adopting the corporate design philosophy, Isuzu Outlet Standard. This new dealership design is in line with Isuzu's reputation for providing durable and reliable products. Inside, the sleek and minimalist interior design of the dealership gives off a cleaner and more spacious area for an enhanced customer journey and smoother business flow. Each element of the IOS design is carefully laid based on customer's standpoint and dealer's productivity.

As mentioned by IPC president Noboru Murakami, "With the booming economy of Davao City, it is suitable that we elevate their experience with this new IOS dealership, which not only provides a more conducive atmosphere but operational efficiency from sales to aftersales, so that ultimately, we can achieve 'Customer Success.' "

Apart from upgrading the design of the dealership, Isuzu Davao also expanded the dealership's floor area to 5,100sqm, creating more space for the showroom area and service center. The showroom can now exhibit three light-commercial vehicle unit displays and one truck unit display, while the service center now has the capacity for six service bays for trucks and 30 for light-commercial vehicles.
To lessen waiting time and to accommodate more service demands, Isuzu Davao also doubled their body repair and paint bays from five to 10. In addition to the expansion of its dealership area, SMDI also expanded their stockyard by acquiring an additional 4,000sqm stockyard area to ensure units are readily available in Isuzu Davao.

Fueled by their commitment for "quality customer service at all times," Isuzu Davao president Jockson Liu expressed that he is humbled by the opportunity and trust bestowed on him to rebuild SMDI, their family business for 73 years, to face the new and more progressive business environment in Davao. With the renovation of their building and the integration of the new Dealer Management Systems in their operations, Isuzu Davao ensures long-term sustainability of its business for many more years to come.

As part of its "Road to 50" dealership program which aims to increase the number of Isuzu outlets nationwide, IPC is also improving the current facilities of existing dealerships in order to provide world-class customer experience from all Isuzu dealerships.