Pilipinas Shell Petroleum Corporation and the Makati Business Club join together to encourage the public to take up biking as active transport. The initiative is one more step towards increasing the development of active and sustainable mobility, which can lessen carbon emissions, decongest traffic, and promote health and well-being.

Under the signed memorandum of agreement, the partnership will support and encourage the biking community by making it more convenient, comfortable and safe for them to use their bicycles to get to their destinations. This includes the conduct of safety training, and the development of more facilities and amenities that will enhance the mobility of cyclists.

The implementation is set to start in some of Shell's Mobility Stations, which have dedicated al fresco areas and customized stop-and-go bicycle racks. For example, in Shell sites in Silang, Cavite, Tagaytay and Cebu, forecourt service champions provide maintenance and other services to bikers while they relax and enjoy their favorite food and beverages from Shell Select stations and other partner shops.

"At Shell, the customer is at the center of what we do. That means having an inclusive base of customers and catering to all types of customers. We have the more conventional type of customers, but we also have the active customers. We want to ensure that their journeys are accessible, convenient, and transformative," Pilipinas Shell country head Lorelie Quiambao-Osial said.

Acknowledging MBC as "one of Shell's ideal partners," she also acknowledged the organization's capability to "bring different groups of people together in harmonious relationships." The partnership is also intended to promote "governance, the Philippines' socio-economic growth, and making sure we have an inclusive and sustainable society."

MBC president Ed Chua meanwhile said that the organization is "proud and honored" to partner with Shell, "the most preferred brand when it comes to mobility. It is serious about sustainability and mobility. First, Shell put up retail sites in strategic locations providing clean fuels and then amenities like convenient stores and clean toilets for the comfort of its motorists. Now, it is providing for bikers a place that welcomes them."