Truck kings’ spectacle at PIMS

Isuzu Philippines Corporation (IPC) recently joined the 8th Philippine International Motor Show (PIMS), held at the World Trade Center in Pasay City, the venue once again filled with countless vehicles from different brands to highlight this year's theme: "Mobility + Humanity: Innovating for the Common Good."

This coincides with the carmaker's "Road to Progress" vision, which it initiated during its 25th Inaugural Anniversary last July. With sustainability and responsible partnership as its core concept, IPC designed a booth that encompasses the benefits of Isuzu products and services to the society. More than the durable and reliable vehicles, providing mobility and transport solutions has been IPC's vital role in Filipino's lives, allowing it to sustain its title as: "The Number One Truck Brand in the Philippines" for twenty two consecutive years.

Inside the main hall, Isuzu bannered one of its bestselling trucks, the Isuzu Traviz. With its big cargo capacity and excellent fuel economy that can reach up to 1,063 kilometers in just one full tank, the Traviz easily captured the heart of small-medium entrepreneurs and fleet customers alike, selling more than 10,000 units in its first two years in the market.

The N-Series Smoother, a first in its class with automated manual transmission, also takes a spot inside the Isuzu booth. Ease in operation and fuel efficiency make it easier for drivers and even business owners themselves to drive this truck around the bustling roads of the metro.

Aiming to provide a modern and safe mass transport solution, Isuzu also displays the NLR public utility vehicle equipped with an array of safety and convenient features to elevate the commuting experience.

Along with the trucks, the D-Max and mu-X are the forefront of the lineup, showcasing powerful yet fuel efficient performance, spacious interior, luxurious details, and five-star safety features.

Meanwhile, at the outdoor display area, Isuzu showcases — for the first time — the latest addition to its heavy-duty lineup, the all-new GXZ. This 10-wheeler tractor head is equipped with the latest safety features like the electronic vehicle stability control and the anti-lock braking system, adding to the list of 'solutions' that Isuzu offers to meet the growing demand for safety in the trucking industry.

Together with the GXZ, Isuzu also flaunts a custom-made Traviz Ambulance and NPR double cab to show that Isuzu trucks are not just durable and reliable, but also customizable to fit the various requirements of customers.

As part of being a responsible partner, Isuzu also offers solution to its customers' concerns regarding the continuously increasing fuel prices. Hence, the Japanese truck maker recently conducted a One Full Tank Challenge for the D-Max and mu-X, which was verified by the Automobile Association Philippines.

The team embarked on a five-day road trip with both models driven normally, traversing different road, traffic and weather conditions from Subic up to Ilocos then down to Bicol. The Isuzu D-Max was able to travel around 1,564 kilometers or 20.58 km/l in just one full tank; while the Isuzu mu-X drive resulted to 1,675 kilometers or 20.94km/l in one full tank.

With the outstanding fuel efficiency these two light commercial vehicles exhibits on normal driving and road condition, Isuzu has proven that these vehicles are not just comfortable and safe, but also economical and environment-friendly, providing more savings and opportunity to travel and spend more time on the road.