Freedom Moses slides are made from PCU, an eco-friendly version of plastic that's injected with air for maximum comfort and minimum environmental impact

Two words combined to make its name speak much of what this footwear brand stands for. Freedom, in this case, is the "license to chill," or unshackle ourselves from the discomforts that trying to look good may bring. Moses, one supposes, has to do with the brand's origin: Israel.

Freedom Moses was founded and created by Sarah Gurt, a Paris-born designer who, eight years ago, said she imagined the Bible's Moses wearing colorful slides.

At the brand's launch, Gurt spoke via a video message about her concept for the brand, which is basically to help everyone find a pair of slides that would take them from day to night.

Not only are these slides — which come in a wide variety of colors and designs for kids to adults — fun and simply a joy to wear, they are also safe for the environment and are approved by PETA (People for the Ethical Treatment of Animals).

Fans of the brand of the lifestyle it espouses would be happy to know Freedom Moses is now available in its first retail stores in the country.

The brand has already established a great reputation through 27 countries across the globe: US, UK, France, Germany, Australia, Japan, Singapore and South Korea, to name a few, and has caught the attention of various sports, entertainment and lifestyle personalities like Olympian and best-selling author Shawn Johnson East, avid tennis player and influencer Neka Prila, soccer player turned pop-star Joaquin Fabrega, Triathlete and beauty queen Carolina Dementiev, model Patty Castillo, and TV host Estefi Varela.S.

Aiming to promote a positive and inclusive lifestyle without harming Mama Earth, Freedom Moses offers a slew of slides that are cool, colorful, genderless, ageless, timeless, and fun! The Israel-based brand takes its mission of protecting the environment seriously. The slides are made from PCU, an eco-friendly version of plastic that's injected with air for maximum comfort and minimum environmental impact. These, then, can be easily recycled.

Each pair struts a traditional summertime classic look with a two-band silhouette and a comfortable footbed with a non-slip sole. To guarantee comfort, the ECO PCU plastic is injected with air that allows a lighter walking experience compared to other brands. The slides are also waterproof, hand washable, and lightly scented with milk and honey.

Freedom Moses slides come in adult and kid's sizes. Go matchy-matchy for a great value at P2,195 to P2,495 for adult sizes, and P1,895 to P1,995 for kids' sizes.

For announcements, follow @freedom_moses_philippines on Instagram and @FreedoMoses.ph on Facebook.