Does ube have what it takes?
Move over, matcha. Make room, pistachio. Even gingerbread might need to step aside — because ube is officially entering its purple era.
· 3 MIN READ
Daily TribuneTopic
Move over, matcha. Make room, pistachio. Even gingerbread might need to step aside — because ube is officially entering its purple era.
· 3 MIN READ
The Philippines’ global ube boom could depend on what scientists find beneath the soil, as researchers at the University of the Philippines Los Baños (UPLB)…
· 2 MIN READ
The Department of Trade and Industry (DTI) will maintain its aggressive push to expand Philippine exports as it seeks to build on the country’s record export…
· 2 MIN READ
The government is positioning ube as the Philippines’ next major agricultural export, rolling out an industry-led roadmap to boost production, improve quality,…
· 3 MIN READ
The Philippines is creating a roadmap to turn ube into a major agricultural export product, as the government moves to strengthen supply chains, establish…
· 2 MIN READ
The government is turning to one of the Philippines’ most recognizable crops, ube (purple yam), to help narrow the country’s more than $10-billion agricultural…
· 1 MIN READ
SM Supermalls is celebrating one of the country’s most beloved flavors through its “Ube Nation” campaign, bringing together a wide range of purple yam-inspired…
· 2 MIN READ
There is currently a supply shoeetage of purple yam or ube in the country, prompting the government and private stakeholders to find ways to increase the…
· 2 MIN READ
Bananas provide rapid hydration and essential electrolytes to combat sweat-induced loss, while the high antioxidant content of ube halaya helps to combat…
· 3 MIN READ
The production of Philippine purple yam or ube is struggling to meet a surging global demand, which drove $3.06M in exports in 2025, despite local shortages…
· 2 MIN READ
The Department of Trade and Industry (DTI) and the Department of Agriculture have tied up with the province of Camarines Sur to launch a comprehensive…
· 1 MIN READ
There are certain ingredients of any cuisine that are a big part of the identity of that cuisine, and ube is that for the Philippines.’
· 3 MIN READ
TACLOBAN CITY — Riding on the increasing global demand for Philippine ube, Northern Samar is positioning itself as a key agricultural contributor for root…
· 1 MIN READ
Due to their uniqueness as flavors and ‘Instagrammable’ colors, ube and matcha are both experiencing significant surges in global popularity, driven by social…
· 3 MIN READ
Acres of planted ones are reportedly wiped out by floods, not only among northern growers like Baguio and Benguet, but also among farmers in different parts of…
· 5 MIN READ
Halos 2,000 produkto, kabilang ang mga sikat na pagkain tulad ng Cheerios, Skittles, Pringles, at Nutella, ay na-recall dahil sa kontaminasyon ng dumi ng daga…
· 2 MIN READ
Nearly 2,000 products, including household favorites like Cheerios, Skittles, Pringles, and Nutella, have been recalled due to rodent and bird contamination,…
· 2 MIN READ
While matcha remains a trending flavor for drinks and desserts, the Philippine native crop ube is making its way beyond the local market, with its products now…
· 1 MIN READ