Smart targets prepaid market with low-cost AI




Smart Communications Inc. is bringing premium artificial intelligence (AI) tools within reach of more consumers by launching a low-cost service starting at P49 and removing credit card payment barriers.
The wireless arm of PLDT Inc., together with Amihan Global Strategies Inc., launched AI.Smart, powered by Avtica, allowing subscribers to access multiple AI models without a credit card or a monthly subscription.
“Millions of Filipinos already run their lives, their studies, and their online shopping and freelancing on a Smart connection. AI.Smart puts a real AI assistant right beside it, one that understands Filipino, respects your privacy, and can be paid for through your existing prepaid or postpaid account,” Smart first vice president and head of Strategy and Corporate Brand Lloyd Manaloto told reporters on Tuesday.
Access starting at P49 for a week
AI.Smart lets subscribers buy access starting at P49 for seven days, with payments charged directly to their Smart or TNT prepaid or postpaid accounts.
The platform offers four credit packs: Solo at P49 for seven days, Flex at P99 for 14 days, Pro at P149 for 30 days, and Max at P499 for 30 days. Pro and Max packages can also be shared with a team or family.
Subscribers can purchase credits directly through AI.Smart by charging the amount to their mobile accounts and confirming the transaction through a one-time PIN sent via SMS.
AI.Smart lets users work with their own files, draft and summarize documents, create spreadsheets and presentations, generate images, and analyze data. It supports English, Filipino and Taglish.
The platform runs on a dedicated Amazon Web Services landing zone provisioned for Smart, with inference served through Amazon Bedrock. It provides access to models from Amazon Nova, Anthropic’s Claude, Google Gemini, OpenAI and Thinking Machines, assigning different models depending on the task.