This September, K-drama Day is back for a fourth year, and Rakuten Viki is once again inviting fans to celebrate their favorite series beyond the screen.

From September 14 to 21, viewers across Southeast Asia can cast votes for their favorite K-drama, with the top pick set to appear on digital billboards in select markets abroad. The results will be announced on September 25, giving fans a direct hand in how their favorite show gets recognized worldwide.

Throughout the week, Viki is unlocking 10 fan-favorite K-dramas for free viewing, along with a lineup of exclusive content — think interviews, cast shoutouts, AMAs, signed giveaways, and behind-the-scenes footage with stars and directors from across Viki's catalog. Fans can look forward to conversations with directors So Jaehyun (Dive into You) and Yoon Jong Ho (A Bona Fide Killer), plus appearances from names like Park Ji Hoon, Lee Hye Ri, Hwang In Youp, Kim Se Jeong, Kang Tae Oh, and others.

Fans in the Philippines get some extra perks too, thanks to Viki's tie-ups with Agoda and LG — including the chance to win a free overnight stay in South Korea, and a complimentary Viki Pass trial for LG TV users in the country.