Toyota workhorse

Toyota Motor Philippines’ (TMP) decision to produce the Tamaraw locally has brought fresh business to parts suppliers, vehicle converters and other companies tied to the automotive industry.

The Tamaraw completed its first full year in the market in 2025 with a 36 percent share of the pure commercial vehicle category. It also secured the top spot in the light commercial vehicle segment, according to Toyota’s 2026 Sustainability Report.

Building on the P5.5-billion investment for vehicle production, parts localization, and conversion capabilities, the Tamaraw has opened opportunities for local vehicle designers, engineers, parts suppliers, external body builders and niche conversion businesses.

In turn, this additional Completely Knocked-Down (CKD) model in TMP’s line-up has stimulated employment and localization in the automotive value chain.

“The Tamaraw is one of our major means in creating and adding new value for both our internal and external stakeholders, from the upstream to downstream. As we further navigate a dynamic automotive landscape, our long-term goal is to strengthen our role as a dedicated partner in Philippine nation-building through local manufacturing, innovation, and sustainable mobility,” Masando Hashimoto, president TMP, said.

In 2025, TMP notably recorded its highest-ever CKD production volume at 63,803 units, driven by continued production of the CKD Vios, Innova and Tamaraw.

This brings the company’s cumulative vehicle production to more than 1.18 million units (by end-2025) and P17 billion in local procurement from domestic suppliers for 2025 alone.

Moreover, the company distributed P283.83 billion in economic value in 2025, including P43.13 billion in taxes and duties remitted through its local operations.

In terms of exports, TMP’s network of Toyota Group export suppliers contributed significantly to the country’s automotive parts exports, generating around USD 1 billion in export sales in 2025, equivalent to 27 percent of the country’s total automotive parts exports.

From initially launched three body styles, the Tamaraw has since expanded to six configurations through TMP’s in-house conversion capability with the addition of ambulance, telco van and race vehicle.

As part of its wider approach to sustainable mobility, TMP expanded its electrified vehicle (xEV) lineup in 2025 with the introduction of the Toyota ATIV hybrid electric vehicle (HEV) and Toyota bZ4X — the first Toyota battery electric vehicle (BEV) model in the Philippine market. The company sold 19,516 xEVs during the year, up 39 percent from 2024.

TMP maintained a 100 percent renewable electricity ratio for its manufacturing operations, avoiding carbon dioxide (CO2) emissions from purchased electricity at its Santa Rosa plant.

Beyond its business operations, TMP continued advancing net positive initiatives through the All Toyota ‘Green Wave’ Project and its partnership with the Department of Environment and Natural Resources under the Tamaraw Conservation Program (TCP).

The Green Wave project is now aimed at planting one million trees by 2030 to restore forests, rehabilitate coastal ecosystems, and enhance biodiversity.

On the other hand, TMP’s support for the TCP in 2025 focused on providing mobility and equipment to strengthen the patrolling, monitoring, and conservation activities of the “Bantay Tamaraw Rangers” and TCP Office on Mindoro Island.