Haier Philippines and Abenson turned the Abenson Greenhills Flagship Store into a “Home of Possibilities,” showcasing smart appliances designed around everyday Filipino living.

The 20 August launch in San Juan City featured Haier’s latest innovations across refrigeration, cooling, laundry, entertainment and cooking, alongside interactive demonstrations and a performance by singer Yeng Constantino.

Leading the lineup was the Haier Horizon Refrigerator, which features Pure Space Ice for cleaner, odor-free ice and water; NutriBank technology designed to keep meat fresh longer; and ABT Pro, which Haier says eliminates up to 99.99 percent of bacteria and odors.

The AI Voice Air Conditioner offers voice and Wi-Fi controls, AI Eco, UVC Sterilization and I-FEEL technology, allowing users to manage cooling more intuitively.

For laundry, the Iris Top Load Washing Machine features Double Drive Technology to reduce tangling, Essence Wash for more efficient cleaning and Fresh Air Deodorization to keep clothes fresh for up to 12 hours after washing.

Haier also showcased its 100-inch Mini LED TV, equipped with a 4K display, 144Hz refresh rate, UltraSense AI, Google TV and audio powered by KEF.

Rounding out the lineup was Haier’s Cooking Range, which offers an air-frying function, convection assistance and multiple burner options.

The launch also featured demonstrations by content creators, a Haier x PBA basketball arcade experience and a live performance by Constantino.

“Our goal is to introduce Haier’s latest innovations to more Filipino consumers and strengthen our partnership with Abenson,” Haier Philippines Sales director Zhang Yong said.

“We want to offer products that combine quality, smart technology, and good value, while making everyday life easier and more convenient for Filipino families,” he added.