AMD has appointed technology industry veteran Vinay Awasthi as senior vice president for Sales in Asia Pacific and Japan, reinforcing its leadership team in one of the company’s fastest-growing regions.

Based in Singapore, Awasthi will oversee AMD’s regional sales strategy and execution, focusing on customer engagement, OEM and channel partnerships, and go-to-market initiatives across cloud, enterprise, AI, commercial, and consumer segments. Before joining AMD, he served as senior vice president and Global head of Compute Sales at Qualcomm and previously spent more than two decades in leadership roles at HP.

“I am excited to join AMD at such an important moment for both the company and the industry,” Awasthi said. “AMD’s broad portfolio of computing and AI solutions creates significant opportunities across the region.” AMD executive vice president and chief sales officer Darren Grasby welcomed the appointment, saying Awasthi’s leadership and customer focus will help drive growth as demand for AI and accelerated computing continues to expand across Asia Pacific and Japan.