There was a time when Scott-Vincent Borba lived the kind of life California is known for — fashion, celebrity circles, luxury offices and a booming beauty empire built under the globally recognized e.l.f. Cosmetics brand he co-founded in 2004.

Today, the former beauty mogul is preparing for something far simpler and far removed from the lifestyle he once lived. On 23 May, Borba will be ordained as a Catholic priest for the Diocese of Fresno after years of seminary formation, spiritual study and service.

The transformation is remarkable not because Borba abandoned success, but because he chose a different definition of it.

Before entering religious life, Borba’s résumé reflected several careers in one. He worked as a model, singer, designer, actor and entrepreneur before helping turn e.l.f. Cosmetics into one of the most recognizable beauty brands in the market.

But somewhere along the way, he felt called toward something deeper.

“He felt a profound and clear call from God to do and be more,” said Chandler Marquez of the Diocese of Fresno.

In 2019, Borba reportedly gave away much of his fortune to charitable causes before entering seminary formation.

He later studied at St. Patrick's Seminary and University in Menlo Park while preparing for the priesthood.

The Diocese of Fresno said Borba’s experiences in business, ambition, struggle and personal searching would allow him to connect deeply with people navigating modern life.

Borba’s journey also reflects a willingness to walk away from comfort in pursuit of purpose.

After years spent building a beauty empire focused on outward transformation, he now prepares for a life centered on faith, service and helping others search for something deeper within themselves.