Kitchen couture: High design meets culinary passion
FLAGSHIP store interior.
Daily TribuneFLAGSHIP store interior.
SMEG AVP Business Development Izzy Concepcion, creative director Karen Concepcion, Ayala Land Premium Residential Business group head, Mike Jugo, Mariana Zobel de Ayala, SMEG president and CEO Ton Concepcion.
RYAN Vergara, Garovs Garovillo, Raxenne Maniquiz, Ralph Sy, Icoy Rapadas and Sidney Yap.
JET Acuzar, Juana Manahan and Candy Dizon.
AVA Daza, Izzy Concepcion and Jess Wilson.
CES Drilon
BUBBLES Paraiso
ROS Juan and Cecile Ravelas
AMANDA Griffin
MALOU Gamboa
MARK Nicdao
AMADO Fores and Carmela Fortuna
The intersection of high design and culinary passion found a new home last Thursday, 26 March, as SMEG Philippines inaugurated its latest Experience Center at East Gallery Place. Nestled in the heart of BGC, the opening was a showcase in Italian “New Domesticity,” transforming a retail launch into an intimate salon of style and substance.
The evening’s sensory journey was anchored by Sunday Street Co.’s artisanal menu and a dedicated affogato station, which served as a live showcase for the sleek SMEG bean-to-cup coffee machine. Guests experienced firsthand the machine’s precision, pairing rich espresso with velvety gelato. For a touch of whimsy, Cupcakes by Sonja provided hyper-realistic edible replicas of SMEG’S iconic FAB refrigerator and retro toaster.
The successful event had a guest list featuring Manila’s tastemakers, style icons and selected media who mingled, celebrating the “Made in Italy” ethos. More than just a showroom, this flagship store invites enthusiasts to see appliances as genuine art. As the creative elite toasted to this milestone, it was clear: SMEG has officially reclaimed the kitchen as the most stylish room in the house.