Overcharging and misconduct are serious issues afflicting the country’s public transportation sector. The victims are not only locals but also foreigners whom dishonest taxi drivers often target. I cannot accept that these drivers do not know that their actions would lead to police reports and job loss. They definitely know what they are doing.

The incident involving South Korean singer Choi Soobin and a taxi driver in Cebu City, which went viral on social media, is a disgraceful act that highlights a systemic problem that requires urgent fixing.

What is particularly troubling about this case is not only the overcharging itself, but the driver’s audacity in exploiting a public figure, assuming that a celebrity’s status would allow such dishonest practices to go unchecked. His alibi, however, could be that he had no idea who his passenger was.

Regardless, the Land Transportation Franchising and Regulatory Board (LTFRB) has rightfully issued a show-cause order to the taxi operator.

LTFRB chairperson Atty. Vigor D. Mendoza II articulated what many of us fear: incidents like this tarnish our country’s reputation, particularly the tourism sector, which relies heavily on tourist receipts and people-to-people relationships.

International visitors look for reliable, fair transportation options whenever they leave their countries. When they are victimized, their experience becomes a cautionary tale that dissuades others from coming to our shores. This affects not only the reputation of our transport services but also the broader economy, which relies heavily on tourism.

This raises serious concerns about the regulatory framework governing public transportation and the integrity of its operators. Are we doing enough to protect consumers from unscrupulous practices? There should be sufficient oversight to ensure that these operators adhere to fair pricing and ethical conduct.

I commend the LTFRB for demanding an explanation from the taxi operator and for holding a hearing on the matter, but it should be viewed as just the beginning. The agency must act decisively to reinforce its regulations and impose strict penalties for violations. A mere reprimand or a slap on the wrist is inadequate. Revoking the franchise of operators who engage in egregious overcharging should be standard procedure.

Public awareness campaigns should emphasize consumer rights. Passengers must be aware of unfair charges and have effective means to report them. Empowerment creates a culture of accountability, where operators are held to the highest standards by authorities and the public they serve.

How can Filipinos be proud of their tourism sector and the hospitality for which they are known if some individuals tarnish that reputation through greed? Unfortunately, the Choi Soobin incident happened in my hometown, and it does not speak well of the drivers and operators here.

Incidents like this remind us that while we strive to be a welcoming nation, we must also ensure that our systems are sound, transparent and accountable.

The LTFRB has laid the groundwork with its swift response. Now we must ensure that this incident is not merely an isolated event. It should catalyze much-needed reform.

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