Vertiv has appointed Nico Echavarria as director for sales management and country head for the Philippines, signaling its continued investment in a fast-growing digital infrastructure market.

Echavarria will lead the company’s local strategy, focusing on sectors such as business process outsourcing, banking, healthcare, telecommunications and government, as demand rises for resilient and energy-efficient systems amid expanding artificial intelligence and computing needs. “The Philippines is seeing strong growth in sectors that rely heavily on always-on digital and physical infrastructure. Vertiv is uniquely positioned to support these customers with its deep industry expertise and end-to-end critical power and thermal management portfolios,” Echavarria said.

Vertiv said Echavarria brings experience from previous roles at Schneider Electric Philippines and Hewlett Packard Enterprise, where he handled energy and infrastructure solutions for mission-critical industries. “Nico brings a strong understanding of the Philippine market and the critical role that infrastructure plays in enabling economic growth and digital services,” said Jordan Koh, senior director for enterprise sales at Vertiv Asia.