Spin doc gets the gravy



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Dear Atty. Nico,

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It appears the proverbial gravy train shows no sign of slowing. A source told Nosy Tarsee that a certain high-profile communications adviser, who secured influence and substantial benefits during President Rodrigo Duterte’s administration from 2016 to 2022, has seamlessly been recycled under President Ferdinand Marcos Jr.
The consultant continues to command premium compensation for services as a strategic communication adviser to the current administration.
One can only speculate as to the experience of this particular public relations consultant during his private audiences with the powers that be.
While he remains entrusted with shaping the official narrative, his principal’s standing in independent public opinion surveys conducted by reputable firms such as Pulse Asia and Social Weather Stations has shown a consistent, measurable decline.
The consultant evidently continues to derive considerable professional and financial advantage from the arrangement, yet the messaging emanating from the very highest levels of his client’s office remains markedly inconsistent, frequently diverging from the carefully coordinated communications strategies he is retained to develop and promote.
The paradox raises intriguing questions about the sustainability of advising a principal whose public pronouncements often undermine the very coherence the consultant is commissioned to project.