The Global Tourism Business Association (GTBA) on Tuesday expressed gratitude to former Tourism Secretary Christina Grace Frasco for her efforts in strengthening ties between the private sector and government and promoting Philippine tourism abroad during her tenure.

Speaking at the 3rd Halal and Muslim-Friendly Tourism Forum at the Embassy of Malaysia in Makati City, GTBA President Michelle G. Taylan said Frasco helped establish the group’s partnership with the Department of Tourism (DoT).

“It was your guidance that the partnership between GTBA and the Department of Tourism was forged,” Taylan said.

She credited Frasco with recognizing the potential of halal tourism beyond market opportunities, describing it as a driver of sustainable livelihoods and a way to showcase the Philippines globally.

Taylan added that Frasco viewed tourism as “more than destinations and dollars,” but as a means to improve lives.

Frasco was removed as tourism chief on 12 March  by President Ferdinand Marcos Jr.. She had led the DoT since 2022 and was later appointed presidential adviser for sustainable and resilient communities.

Carrying forward the agenda

During the event, GTBA also held its first general membership assembly and oath-taking ceremony.

Taylan said the group would continue working with embassies, local government units and tourism stakeholders to advance industry goals.

She said GTBA aims to build on gains made since 2023 and position the Philippines as a leading halal tourism destination in Southeast Asia.

“We are confident that 2026 will bring greater growth and opportunity,” Taylan said.