As Bacolod expands beyond its traditional center, North District, the city’s fastest emerging growth area, is beginning to take shape. This is where Bacolod’s next phase of development is unfolding. At its heart is Saludad, the master-planned township helping pioneer this growth and becoming the address Bacolod is growing into.

PHINMA Properties recently marked a major milestones for Saludad, its 21-hectare master-planned township rising along Bacolod’s North District. Through a Joint Venture Agreement signing and the groundbreaking of TRYP by Wyndham Bacolod, the company underscored that Saludad is no longer just a vision. It is now in active development, with key township components underway.

Meaningful step forward

“Today marks a meaningful step forward, not only for Saludad, but for Bacolod’s next chapter of growth. We are here for the long term, and we are committed to shaping a township that reflects the city’s urbanizing character, grows with its momentum, and creates lasting value for generations,” said Raphael B. Felix, president and CEO of PHINMA Properties.

Saludad is PHINMA Properties’ first township development and is co-created with JEPP Real Estate Co., a Bacolod-based firm deeply rooted in the city’s heritage.