Quezon City Representative Juan Carlos “Arjo” Atayde called for the immediate passage of legislation that would establish film and television tourism as a cornerstone of the nation’s economic strategy.

House Bill No. 384, or the "Film and Television Tourism Act," seeks to create a formal framework to attract international and local productions to the Philippines. Atayde warned that without a competitive system, the country risks losing billions in revenue and thousands of jobs to regional neighbors who are already offering more aggressive incentives.

The lawmaker characterized the measure as more than a cultural initiative, describing it instead as a vital investment promotion tool.

He argued that while the Philippines is naturally "camera-ready," it lacks a coordinated system to ensure that Filipino communities and the national economy directly benefit when major productions arrive.

The proposed measure would create an inter-agency committee to streamline regulatory processes and provide strategic support for film crews.

Atayde cited that global competition for productions has intensified, with many countries now offering significant tax incentives and simplified permits to secure major projects.

He stressed that a single two-hour film can promote Philippine landscapes for decades, providing a more cost-efficient marketing reach than traditional tourism advertisements in the age of global streaming.

Beyond boosting visitor arrivals, Atayde said the bill would create consistent opportunities for Filipino artists, technical crews, and local service providers.

By institutionalizing these supports, the measure aims to elevate the country’s global profile while fostering long-term infrastructure development and employment generation.

Atayde also urged his colleagues to support the bill to help transform every frame of film into national growth.