PMFTC Inc., the Philippine affiliate of Philip Morris International, has announced a limited-edition artistic partnership with contemporary Filipino artist Isabel Santos to redesign its heated tobacco devices and retail spaces.

The collaboration, titled "Curiosity Without Limits," features Santos’ distinctive visual style across a range of IQOS products. The initiative is part of the brand's effort to integrate art and technology for legal-age nicotine users.

"Curiosity Without Limits reflects how innovation and artistry can transform the everyday," said Evgeny Ivanov, president of PMFTC Inc. "Isabel’s work brings a new dimension to the IQOS experience—one filled with color, motion, and intention."

The partnership includes hand-painted IQOS devices available exclusively to IQOS Club members, along with a collection of merchandise such as tote bags, pouches, and magnetic snap wallets. A custom in-store installation by Santos has also debuted at the brand's new boutique in Glorietta.

The brand cited that the collaboration aligns with its mission to provide alternatives to cigarettes through technology that heats tobacco rather than burning it.

The collection launched 6 February and is available at participating boutique stores nationwide.

For a limited time, users can also personalize their devices with the exclusive Santos designs at select locations in Bonifacio Global City, Mall of Asia, and Makati.