GameZone celebrated the Sinulog Festival 2026 in Cebu with its “Game, Sinulog!” experience, giving participants a chance to play games, win prizes, and enjoy interactive activities at the Rajah Park Hotel and Peak & Pi Cafe in Fuente Osmeña Circle from Jan. 12–18.

Festivalgoers participated in three game stations.

At the first station, players took photos on a GameZone-Sinulog backdrop and posted them on social media to earn points.

The second station, the Ball Toss Challenge, awarded points for tossing balls into colored holes, with the yellow hole offering the highest score.

At the final station, participants wrote notes on a wall for bonus points. Points determined prizes, which ranged from GameZone-branded tote bags, T-shirts, activation passports, and scratch cards to top rewards, including a brand-new iPhone 17 Pro Max or cash prizes for five winners with gold cards labeled “A” and “Lucky 9.”

The event also featured livestreams, influencer appearances, and celebrity guests such as Awra Briguela, Christine Samson, Yskaela Fujimoto, John Bill, Damon From Heaven, Stella Salle, Frincess Arañas, Junjun Salarzon, Shin Gonzaga, and Yolove. GameZone partnered with DigiPlus to engage festivalgoers across street parties and the grand parade, providing a mix of entertainment, games, and cultural celebration.

Aside from the festival, GameZone promoted its upcoming GameZone Tour—formerly the Tongits Champions Cup and GameZone Tablegame Champions Cup—which will feature new seasons and curated games throughout the year, bringing competitive play to fans nationwide.